So far in the lectures…

NOISE – stimuli that interrupts but also introduces novelty.

WEINBERGER – Theoretical pyramid expresses a qualitative change as you move up, there is a change in type, category and order from one to the other – they’re not the same sort of thing: info is not the same thing as knowledge. Same model applies to media
What constitutes as ‘wisdom’ comes down to what filter is used.

‘Knowledge has been about reducing what we need to know.’ – formally, in terms of affordances and media and knowledge, it’s a useful statement
knowledge will inevitably change because progression in technology Internet etc.
Technology comes first, which then drives our actions in terms of what we do with it.
The technology whether a pen or computer completely defines what you do and how you use it. Factor of technological determinism

Affordances – things that something let’s us be able to do. A chair gives us the affordances of sitting down.
Relating to our course, what are the affordances of interactive video?

Google:
Algorithmic – using computer algorithms to search
Social tool – helps to find what’s interesting by using our friends’ choices as guides (eg. the suggestions that come up in the search bar).
Social data also harvested in Itunes, when it recommends other songs for you to download.

“Old knowledge institutions eg. encyclopaedias, newspaper, textbooks got authority from filtering information for the rest of us.” However, filters have now transitioned to filtering forward. “What doesn’t make it through a filter is still visible and available in the background.”
Knowledge’s new shape: wide, boundary free, fluid, scale free, not a pyramid but a network.

This week, de Certeau reading a.k.a death- …
What does knowledge look like?

The day to day ‘how to’ is trivial in relation to other ways of doing and knowing
These other ways are ephemeral, noisy and ‘tactical’
It can only do this because we are all within larger ‘authoritative’ structures and systems

Weinberger’s pyramid is a 20th century vision. Adrian brought up the fact that the pyramid doesn’t necessarily make sense. Relating to the hierarchical food chain, ostensibly we assume that it is us humans who are at the top of the food chain, however, this evidently not true as we are also hunted by sharks and other wild animals, but more importantly, by virus and disease.

Knowledge comes first, it’s not a product of data. A new born child is already deeply knowledgeable and able to communicate.
Knowledge isn’t like bricks that we can build up, but is “deeply intertwingled” and about networks and associations that are connected. These connections emerge and create structure.
Knowledge is ‘rhizomatic’ – about certain sorts of ‘flat’ plants – not about a privileged centre.