Meagain.

First thoughts

• La Perruque? Actually a French word with the meaning ‘wig’, but it is used colloquially to describe a diversionary practice of using an employers resources for personal use .
• “Sly as a fox and twice as quick: there are countless ways of ‘making do’”
• There is no longer a distinct line between work and leisure, but they rather repeat and reinforce each other
• Cultural production offers rational operations to be expanded- dividing (analysis), tabulating it (synthesis) and  aggregating it (generalization)
• The enigma of the consumer sphinx-

—————————– In reality, a rationalized, expansionist, centralized, spectacular and clamorous production by an entirely different kind of production, called ‘consumption’, and characterized by its ruses, its fragmentation (the result of the circumstances)

• “Popularization” or “Degradation” of a culture is from a point of view a partial and caricatural aspect of revenge that utilizing tactics take on the power that dominates production
• Semiotics and semiosis
• Pragmatics: a sub field of linguistics, in the sense that context contributes to the meaning of language.
• Importantly: considering the context and circumstances of the use of language- Enunciation:

- a realization of the linguistic system through a speech act that actualizes some of its potential (language is real only in the act of speaking)

-an appropriation of language by the speaker who uses it

-the postulation of an interlocutor (real or fictive) and thus the constitution of relational contract or allocution (one speaks to someone)

-the establishment of a present through the act of the “I” who speaks, and conjointly, since “the present is properly the source of time”, the organization of a temporarily (the present creates a before and after) and the existence of a “now” which is the presence to the world”

•  trajectory: the route that a moving object takes through space as a function of time.

There is a difference between strategies and tactics.

• Strategies require a subject (an enterprise or city and so on) separated from an environment. They also require a ‘proper’ place [later described as a regularised, rule governed, institutionalised location] from which to generate relations with an exterior (their competitors or clients and so on). Strategies lie behind political and economic rationality.
• Tactics, on the other hand, have no ‘proper’ localisation, and are not strongly separated from the other. Indeed, they often take place in the territory of the other. They are opportunistic, always on the watch, and involve combining disparate elements to gain a momentary advantage.

• many studies have looked at the representations of a society on one hand and how it behaves on the other
• analysis of tv broadcast images (representation) and time spent watching tv (behaviour) should be complemented by studies of what the cultural consumer ‘makes’ or ‘does’ with these images during this time
• production vs consumption – the latter is devious, silent and invisible
•  example of Spanish colonizers forcing their culture upon indigenous Indians; they did not reject or alter them but rather subverted them by using them for ends and references that the Spanish could not relate to or understand
• comparison with consumer culture; the ‘common people’, like the Indians, have a foreign culture imposed upon them by the Elites, but often subvert this culture by using it in ways the producers did not intend
• the presence and circulation of representations tells us nothing about what they mean to people
• we must analyse the manipulation of cultural objects by ‘users’ other than its makers
• difference or similarity between the production of the image and the secondary production hidden in its use
• performance vs competence; the act of speaking is not the same as having a knowledge of the language
• language is “an appropriation, or reappropriation, of language by its speakers”
• users make countless transformations of and within the dominant cultural economy to adapt it to their own interests and their own rules