tags: Arcade Fire, Interactive, Spatial Montage, Video
SCORE!! This is by far the best example of 'New Media' I've found so far! THIS IS SOME NEXT LEVEL SPATIAL MONTAGE!!
The Wilderness Downtown is a groundbreaking 'Google Chrome Experiment' that showcased explicitly the capability of modern-day New Cinema technology, contextualising Manovich's 'Spatial Montage' and 'Interactive Cinema' theories. This will undeniably be one of his primary example of New Cinema, if he were writing the 'New Language of Cinema' today!
Google chrome adapted several utilities such as "Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering" to enhance its spectators involvement while watching Arcade Fire's music video on computer. Watching music video on computer suddenly become a 'LIVE' in which as audiences, we no longer are just watching an ordinary music video, but be invited to participate in performing the music video.
Bare in mind that although this is an interactive spatial montage, it still fell shot to demonstrate Manovich's concept of 'multi stream audio visual' and 'non-linear narrative'. There is still a clear narrative that is driven by Arcade Fire's song 'We Used to Wait'. However, this is still a remarkable a step forward for the development of New Media that I believe in a few years time may well change the way we view digital cinema on computers. Perhaps, this will be a new marketing strategy for the music industry that can potentially be the solution to the constant declining record sales as each album may provide a specific code that allows its owner to explore more about the album or songs on the net! The future is bright