I had never understood the true intention of this course. Until today’s lecture.
Adrian’s last lecture have really made an impression. It changes 360 degrees of my view on this course. I guess you could say this is a very suitable finale.
His sentence that literally blew my mind was “Content is not king. Just like Facebook. There is no content. Nothing is inside. We are the one who make content.”
Exactly at the last point where ‘we are the one who make content’, I start to realize the whole point of this course. The clue was so obvious yet I was somehow distracted by Korsakow. The title, Integrated Media.
Integrated is defined as united as a whole. The best tool to unite all media? The Internet. Which leads me to online media, or otherwise known as social media.
I’m sure at some point in this course we felt that “this whole thing is way too abstract. I’m not even sure of what I’m learning. There is absolutely nothing I can think of from what I have learnt in this course.”
To have this sort of thinking means you are already on the right track.
Just like what Adrian said about Facebook. This course have no exact content. So, it’s not wrong to think that you have learnt nothing.
Unlike other courses which have topics and readings per week all lay out for you from A to Z, this course attempts to challenge ourselves to think of what content we want to make by using online media.
Hence, we are free to do whatever we want. You can record anything you like for your sketch media, or for your group K-film. You can choose whichever interface you are comfortable with.
There are no boundaries. There are no right or wrong. As long as you think it makes sense, then it’s the right content for you.
We are no longer children who need to be taught on how to eat or walk or talk. We are media students, who will soon become media leaders where we choose what content to be publish.
What this course have done is preparing us to be ready to be opinion leaders. This course is simply equipping us with the tacit knowledge, providing us with experiences to prepare for the real world where there is no guideline anymore. There will no longer be a lecturer or blackboard to refer to.
Hence, we have Korsakow assessments. As mentioned before, Korsakow is a multi-linear narrative structure. Which ties back with our learning on webpages (from Networked Media) and the point of ‘no exact content’.
The reason of these assessments is to think critically on how to use online media. A Korsakow or a webpage by itself have zero content.It is up to us to decide what content to fill in.
This course also reminds us that in an Internet platform where there is no beginning, middle and end, how do we structure the information/content in a way that our audience can understand without the need to look for the beginning?
This is why our sketch videos are done individually without knowing that we need to combine them. They are self-contained contents. Videos that can tell a story on its own. But when we put all videos together in Korsakow, we are creating new story for our audience = creating new content.
What I am trying to say is, we are the one in charge. We are the one who creates content. We choose what we want to do with the online media, and we ‘make-do’ to ensure the content is there. One good example is how we all uses the same Korsakow software but everyone will have different videos, layouts, themes, and messages that they want to convey.
It is up to our audience to find the patterns.