To change your understanding.
Qualitative change, not a quantitative.
What does it mean to be a writer?
What is it to ‘be’ online?
Insane business model. From our click on Facebook, we help several people to become billionaire.
Its not a hierarchy. We like to think that we are the top of the food chain.
The cognitive model – not about facts, true or false. It’s about difference. Certain people. This is the model we use for korsakow.
The Internet is a series of protocols, procedures. Simply ways of doing stuffs. Same like how you order a beer. There’s steps.
It’s a tacit knowledge. Knowing how to do. You got to do it.
What sort of services do we need?
RSC. Written by anybody in the world. There’s no company, agency that owns it.
Tools always need a hand. They are cheap. And easy to find the equipment to make.
If I know the social protocols, I can easily use the tools.
Peer networks. Olden days we can’t even get direct reply from specialist in our desired fields. We had to go through their secretary. Now we can just email them.
That’s why we blog. That’s why we upload our blog online. So people in the world can see what we have done.
It’s no longer the case of a single object. This course is trying to shift away from that model (where one thing matters only).
Hence, we use korsakow. Multilinear narratives.
Think of how things can join rather than what it must join.
You have permission to let things change if they need to.
Listen to the things that needs change.
You talk with the tool, and they talk back!
Things have their own material affordances. They push back.
Being able to drive fast vs Jackie steward.
Realize that things always want to be different than themselves.
Master chef was an instant hit. How to create repetition of the same without being sued.
Designers are usually at the bottom of a food chain. They are the last we think of when we have a company. They are decorative artists.
Architectures think they owned the project.
Both can’t think what responds to the other line (in the lecture slides). They have no initiative. We invest everything on the left side (the artifact). We never think of the audience.
Whats on the other side of the line?
Instead of thinking about things, we think about relationships. Between the things and people.
Think about facebook, twitter, flickr, tumblr. Non of them make things at all! They are just there for services and experience.
Apple. We think they apple make stuffs (iPad iTunes Mac). When the first iPod came out its about 3x the price of normal mp3.
Everyone thinks no one will buy because of the expensive price.
It’s no longer about the THING! iPod boxes, beautiful design. It’s about the experience of taking the boxes home and unboxing it.
It doesn’t have to be difficult. It can be so simple.
People is wiling to pay 3x the price for the experience.
It doesnt do anything different with it. It just makes experience better (iPad to read newspaper, watch movie).
Users don’t know what they want.
BMW. It’s about experience design. They want to relationship to extend beyond the object.
Uncle george. 15 years ago, I can do business by recording videos and convert it into DVD.
Uncle george got a dslr and iMovie and will be recording my wedding for free! The couples don’t care. They just want a home movie. Why pay 5 grand?
Explain how you will make their wedding grand. A beautifully packaged thing than just a box and DVD. That’s how you get sales. Service and experience.
I’ll create a website for you, just for your wedding. Why you want to upload on YouTube where random people can comments? You can send links of your website to your friends too. Service again.
“You should have seen the package we have got. Omg it’s to die for.” spread through word of mouth.
This course wants us to think what’s in the other side of the line for you.
Content is not king. They are wrong. Email is all about people communicating with with each other. Just like Facebook. There is no content. Nothing is inside. Is how we use it. We use it to communicate with our friends. We upload contents.
We don’t need products. We just need a online platform. We don’t need distribution. The Internet itself is whole network of distribution.
The lesson for this course is simple. This subject is modeled based on your experience. And not content. This course provide some notion of the experience. Let you smell it, taste it feel it. Its about tacit knowledge. Knowing how and knowing how to be. Which is very hard to accessed.
It’s about looking forward. Where you want to be next?
Uncle George will do just fine. Software to automatically detect what to edit and what to cut. And it looks fine.
Then why do we still need editors? Where will this role go in the next 15 years? What do we have on the other side on the line?