Before I approach Mortensen and Walker’s writing on blogging as a social media platform, I’d first like to lay down the grounds for what I will refer to as, social media. The name itself gives enough definition to the term; media that results in a social effect as a result of it’s consumption. In the past, the social aspect of media has always been one of post-consumption. Live musicals, television, film and books have required the consumers full attention, and have be very direct in communicating. Thus, the only time when the consumer socializes as a result of the media is after consumption, through discussion with his peers. A power relation was formed, where the media dictated how the consumer behaved. With new technologies, the user can pause, search for related information, and essentially, go on any number of tangents that they so desire. When you add in, the ability of the internet to allow for instantaneous communication, consumers can share media, edit media, and receive media. The consumers know have the ability to socialize as a result of the consumer now having power over the medium, rather than the other way around.