The Research Methodology – Worksheet 3

In the week prior to this the answers to the weekly worksheets concentrated on another idea. As we are now in groups and have chosen an issue to focus on more I felt it would be not only more beneficial for myself but the group if I instead began to address the worksheets with the issue we are currently working on in our group. Therefore the question I will now be addressing is:

What impact does ownership have on ownership on press freedom in Australia?’

In this tutorial our group was able to take our general theme of ‘Ownership’ and condense and concentrate into a more narrowed and fixed problem. The end result is the question displayed above. We were encouraged to make our idea more concentrated so that the focus of our project was more fixed and understandable to those not only involved working on it but the audience it will be displayed to.

What kind of information will you need to start exploring the problem?
As a group we have already began accumulating articles that we feel will be helpful for the immediate and future of our project.

Some examples of what we’ve found so far include:

http://www.dbcde.gov.au/digital_economy/independent_media_inquiry

http://theconversation.edu.au/finkelstein-inquiry-report-cause-for-cautious-optimism-5661

http://www.theaustralian.com.au/national-affairs/opinion/finkelstein-would-take-us-back-before-1695/story-e6frgd0x-1226300876604

We have also been exploring Australia’s Press Freedom in comparison to other countries. As a result of the latest Press Freedom Index (an annual ranking of countries compiled and published by Reporters Without Borders based upon the organization’s assessment of their press freedom records) Australia currently stands at number 30. Australia’s media ownership has been described as one of the most concentrated in the world. With information such as this we can analyse what has improved/harmed Australia’s press freedom, the negative effects of this and what this means for the consumer.

Identify the first three steps you will need to take to find an answer to the question you formulated in worksheet 2?
- I think the first step before even approaching the question is talking to my group members. Hugh already had quite a grasp on a lot of the issues pertaining to ownership which was very helpful. His prior knowledge helped steer KB & myself on the right direction as to what to what areas we should begin gathering information for.

- Gathering and reading as much information as I possibly can in regards to our issue. Although I have a grasp on the issue our group is tackling, in order for me to get the most out of the content we are creating I will require a higher and more informed level of comprehension in for me to apply this knowledge constructively. Although this step may appear to be a given, there have been times in my past where I have completed and submitted assignments without fully understanding some of the content I used to help put together the particular pieces of work. With an assignment like this, the more I know is going to make the process easier and the final product stronger.

- Dissecting the question and applying the information gathered. Although I wrote above that we used our time in class to make the problem we were tackling more ‘concentrated’ in order to get the most out of our question we need to dissect it in order to discover all the other minor issues that amalgamate under the auspice that is our question. Once we have discovered all the possible avenues to go down within the question, we can then apply our acquired knowledge.

Who do you need to talk to in order to get started with your research?
Media analysts and if possible, representatives of these companies:
1 Nine Entertainment Co.
2 WIN Corporation
3 News Corporation
4 Southern Cross Broadcasting
5 Ten Network Holdings
6 Seven Media Group
7 Fairfax Media
8 ABC
9 SBS

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