On the basis of the answers from worksheet I, identify one TOPIC that you yourself would like to tackle (the solution to which would be valuable to your own future as a media practitioner an the media sector more generally).
One of the topics/questions brought up in last weeks tutorial was whether or not there ‘Is there an increasingly short attention span for media’ and how to respond to that as a maker.
List some of the reasons why this would be considered an important issue to the industry and the broader community
For me personally, the idea of getting someone (minus family, friends etc) to watch content you have created is an endeavour in itself. The notion that that even though you may get people to initially view your content but then not have the attention span or desire to stick around for the running time of what you have created is quite a daunting prospect.
Now because of the internet and such content providers as Youtube, Vimeo etc one can monitor and analyse trends in video content, video styles etc. This is important to the industry because like fashion trends because of aforementioned content providers, content creators can then pay attention to what sort of videos are currently popular, create content accordingly and then strike while the metaphorical iron is still hot; thus maximising the amounts of hits their videos receive and ultimately garnering a larger audience (via subscribers) of people who may continue to view future content they create.
As a result of their being a shorter attention span, content creators have to more calculated with running times, editing styles etc when it comes to creating videos.
Try and see if you can formulate the topic into a question using the following formula
A) TOPIC: I am studying how a media content producer deals with the seemingly increasing short attention of today’s audiences.
B) QUESTION: because I want to find out how a media producer would deal with this and how this would effect the content one produces.
C) SIGNIFICANCE: in order to help my reader understand the constantly changing landscape and intertwined relationship of media and technology.
What types of evidence will you need in order to answer this question?
-A look at the most popular videos since the inception of video mediums such as Youtube, Vimeo etc
-The progression and changes incurred in regards to the video time. This would include content, types of shots used etc
What resources will you need to access in order to answer this question?
Books, people, Video trends information, lists of popular videos etc
How will you know you’ve solved your problem?
With this sort of problem I don’t think there is a real way of solving it. The media landscape is constantly changing and evolving so to come to the conclusion that there is a permanent solution I feel would be incorrect. From the research one may be able to ascertain how their content can stay relevant but the answer this year may not necessarily be the same next year.
What new information will you have?
A well rounded idea of the evolution and trends that currently define the media medium and why the attention span of today’s audience is dwindling.
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