First ‘task sheet’ – an exercise designed to help us discover what we think matters to us in the media industry, and why. The first question was simple enough – what about the media sector is the most interesting thing you have been exposed to in the course?
I answered the issues of classification and censorship. I’ve always been intrigued by these issues, whether it be the debate on R rated games or films being banned, and even did a presentation on the classification board early in second year for one of the communications courses.
What three things do we think will categorise the media sector in 2022? Well, obviously we can only speculate, and the media industry is a fickle thing. It’s hard for anyone to predict (didn’t someone once say TV would be a passing fad?) but the way things are currently, it’s possible that we’ll see an even higher concentration of media ownership than we currently have. This isn’t a good thing. Having our media content owned and regulated by only a select view is a recipe for disaster. On a lighter side, I think it’s also possible that our classification system will be more ‘reasonable’ or reflective of the views of the public (I mean, no R rating for video games? Really?) and media outlets will be making greater use of transmedia technologies (still waiting for other networks to catch on to what ABC have done so well with iView).
We were also asked to identify what we thought were some challenges to the Australian and/or International media industry? My main one was adapting to new media technologies as they emerge. Looking at how the music industry tripped over their own feet when people began sharing and downloading music online, when similar innovations come along in terms of film or TV, we need to embrace them! Citing the example of ABC iView again – people can catch up with programmes they missed or want to see again. If you want to watch an episode of In Gordon St. Tonight or Miss Fisher’s Murder Mysteries (to name two current ABC shows), you don’t have to organise your life around the TV schedule anymore. You can watch it in your own time, when you have time.
There were a couple of other questions on there, but I’ll save them for class. I’m looking forward to seeing what other students have to say.