Exploring the cultural impact of the evolution of television
It is impeccable that the television is currently the most relied upon media platform. This is because; advertisers and potential customers alike deem television as the most powerful media platform. The reasons as to why television is relevant in modern society emanates from an array of perspectives. First and foremost, the television set since time immemorial has been affordable to a wide range of consumers. This implies that the television series developers try to inculcate the revenue disparities while developing the electronic device. The history of the television set dates back to 1920’s when it was first commercially available. Since then, this device has become a common occurrence in homes, institutions and entertainment joints (Carroll 2006). The television set is mainly used for acquiring entertainment or news related information. By the 1950′s, the television was deemed as the primary element channeling public opinion. It is imminent that, with the passage of time, evolution is inherent. The television developers have also gradually evolved not only designing more complex devices but have over time created additional functions. For instance, in the early 1970’s, the video recorders that would facilitate broadcasting of recorded material became available. More recently, there was the internet television initiative that enhances television visibility via the internet. Although there are many platforms that have emerged since 1920, the television has stood the test of time being a incredible platform to air information as its impact is current and lasting (Davis 2009). The intention of this paper is to demonstrate the cultural impact emanating from the evolution of the television.
Television reflections on national culture
The television has an array of inalienable impacts on cultural formation of a society setting. This is because; culture of people is derived from their routine. The television and the entire media fraternity not only serve as an information source but have been inculcated to the majority of viewers in the modern day and age. There are various direct impacts on the modern society that emanate from television. First, the societal culture has transformed eminently due to heavy reliance on television. This implies that the modern society has changed massively as a result of relying on television for informative news coverage. This in itself forms a new culture that was not present in the formative years. In addition, many rely on television to relieve tension and enhancing societal cohesion. Through programs that reflect cultural togetherness, people in one community are able to survive and prosper peacefully into the future. Additionally, the television has resonated to the growth and development of diverse individuals in the modern society through promoting local talent. For instance, in Hong Kong, many television programs typically the drama department depict local artists airing programs in the mainframe shows. This indicates that, with the growth of television comes employment to quell the ever hiking unemployment rate (Timberg & Erler 2002).
Media gurus opine that there is an emerging global trend all emanating from societal reliance on television. Theorists after undertaking preliminary research also affirm the sentiments by indicating that, decoration, dressing, fashion, music and food are the main doctrines under revolution. For example, a few decades back, pop music was unheard off to many in society. Currently, pop music is among the common genres of music in the modern society. It is noteworthy that, television uses audio visual technology hence has a lasting effect on the viewers. In addition to this ability, distinctive techniques are used by moguls in the industry to entice the masses on a genre of music. Cultural influence is noticeable as the pop culture has been the livelihood of many people in the society today. It is quite distinct and inalienable to admit that, people are changing their lifestyles drastically relying on what they see. The television can articulate or rely international fashion or food habits of society’s miles apart. This influences how people tackle their normal endeavors (Lacan & Copjec 2006). For instance, food dishes previously pre-dominant in the United States of America are now available in Asia. This indicates that there is an exceptionally reliable medium of disseminating information across the continents. Although the internet has been termed as the most effective means to transmit information, it is worth noting that the internet has inherent limitations for instance price and availability all which are not prevalent when dealing with television sets. This benefit has facilitated the growth and popularity of the television as an information dispatcher in modern society. Various communities use television to strengthen their social ties. This is achieved by formulating programs that relate to the majority of the viewers. Television based producers aim at depicting what rational individuals in a society go through seeking to alleviate the norms at a societal level. For instance, if a particular societal setting is highly regarded as risky, the broadcast will delineate the same but try to provide a solution to minimize reoccurrence. The motive behind this technique is that people like things that they can easily relate to and hence the local programs enhance the attainment of this goal. In addition, this assists the growth of local talent in the media industry that is currently among the well paying industries in the world today (Haerens 2011).
It is imperative to note that the cultural diversity or incident that emanates from television has not always been supportive. Critics argue that television airs both positive and negative content and lack of systematic regulations by the relevant authorities has resulted in societal moral decay. It is unchallengeable that television has genuinely enhanced cultural change in recent times. It is also notable that some of the information relayed through the television informs of adverts or programs do not ogre well with children during their formative years. Even though, society has a dismal urge to develop culturally and connect cohesively in the international perspective, it is imperative to ensure that, clear and distinct regulations are in place to negate moral decay in the upcoming generations. The other limitation emanating from reliance on television as a source of cultural dynamism is the fact that, inculcating new modes of doing things on people resonates to forgetting the local traditional and cultures. It is essential to create awareness in society to mitigate erosion of the local traditions as they signify the local heritage and customs of different societies (Fiske 2005).
Television impact on the social level
Television directly affects social relations and interactions. These are the relations that bind people and define how people interact on a one on one basis. Through keenly following the programs documented in a given country or a frequency demarcated region, one can easily deduce the cultural structure. This is because; the television clearly depicts the interactions dominating sub culture relations. For instance, the fusion of local and international cultures will clearly illumine just from watching the programs aired in the television. This pattern inherently governs societal relationships. Relationships in society breakdown to the family level and hence the magnitude emanating from the television is unique. This is because; the television can combat the signals that come from alien structures (Television servicing, 2009). One of the major impacts that television has attained as far as family relations are concerned is invading the social structure. This implies that television has made people captives in their own homes. For instance, people nowadays spend more time glued to the television screen as opposed to visiting friends or even chatting with parents. In the previous setting, families allocated sufficient time to meaningful deliberations as well sharing pivotal issues that shaped up the lives of people. Nowadays, there is no room for wise counsel from the parents or question time from children. The only thing predominant in most families is a lineup for programs allocating time to each family member. Family relations are hence darned cold and passive. In light of these sentiments, it is obvious that this tendency will illumine detrimental repurcations on salient societies. For instance, suicidal cases are on the increase in the modern day and age. There might be multiple reasons as to why an individual would wish to take their own life, but solitude is among them. Before the television took the pivotal role in the family setting, people had used to chat and engage in meaningful social contact. Children nowadays allocate their time between video games and watching television. Parents on the hand divide their time between watching television and hurrying to their place of work or attending to home chores. This clearly implies that there is no spare time to interact among the family ties. This is a threatening situation in itself as once family ties are broken; the society at large is essentially doomed. This is the reason as to why parent no longer take charge to correct their children when they go wrong. Everyone is busy either watching television or engaging in daily routine hence negating the fundamental role played by social ties. There is an upsurge in moral decay blamed on television. The correct culprit for this misdemeanor would be the liable parents for negating the duty bestowed to them by the universe as well as the constitution (Television servicing: circuit diagrams, 2007).
The alien social relations in families, as well as societies, today present an anxious as well as enlightened multitude. The relationships indicate that there is week as well as some strong points in the societal setup hence all is not lost for the weakening family relations. On the other hand, it is necessary to ponder the reason behind the viewer for watching television, as well as their perspective. This is because; it defiantly would resonate to frustrations if the televised information is adopted for nefarious designs. On the contrary, all systems have imminent flaws. Thus, if the alien family structures are aired and made all rosy, the exposed viewers would eventually resent their own predicament. The sad part is that this is the current state of affairs in the modern world. This is because; there is a shortfall of having a jolly organized western media. The effect of this is that the western media purports prevalence of a extraordinarily organized societal setup and this is lacking in other television platforms. Other upcoming television platforms expose their weaknesses to their audience in an uncontrolled manner. This practice negates the ability of the society setup to bear or absorb the aggravated opinions. Television anchors mostly in the developing world need to adhere to a code of conduct that will restore the sanctity in the social relations (Winship 2008).
Contemporary television is not comparable to the modern developments. This is because; as time elapses, technological advances have achieved commendable milestones on television advances. These advancements come with attached limitations imposed on modern society. The impact of the modern television in society is impeccable causing both positive and negative effects. It is fundamental that the regulatory authorities impose clear cut guideline seeking to spearhead reforms on the emerging frequencies. These reforms will endeavor to ensure that future television broadcasts are regulated hence negating the prevalent upsurge on moral decay.
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