October 20th, 2011Integrated Media Two
Based on the media concept that we have to explore, IM2 want to us to develop a magazine suite by using popular public media platform such as Tumblr, FB and Twitter. Due to our group are formed by all Chinese, we all think it would be easy to control if the theme are more closed to our life, as the result, the original goal of our project is overseas students’ experience. Particularly, focus on the time when they arriving at AU to start a new life (however, we sort of changed our orientations to focus general overseas students in AU) I will roughly showing the working process and then gradually reflect the parts that i take part in.
In the first stage, In fact we did not really understand the purpose of doing this project and how to do it. However, we know that ensure the target audience is quite essential for feed our pages, In terms of my personal research, students who want to come AU or who are already study in here can be the main focus for us, they probably same as our ages and they are frequently use social media to share their life experience and they might also care about someone who have similar situation like them. We discussed together to integrate ideas and prepare the first presentation, and here is the blog post to show my personal thinking in terms of writing a persona profile& callout for our project:
Also another post represent some of fragmentary ideas and worries about our project: http://raws.adc.rmit.edu.au/~s3260576/blog2/?p=249
and my ideas reveal the problem we met in the following weeks.
After that, we set up formally pages on Facebook, Twitter and Tumbir. In this stage, to collect relate materials is important. My personal contributions are more focus on uploading some videos on our Tumblr, which can represent our theme/aims as well as facilitate more target audiences get touch with our project or just teaching them how to upload own videos to the online pages. Furthermore. It is no doubt that video source seems more vivid and more infectious. Some videos like:
This one is pretty special for me due to I am actually one of the characters in it. And I also write the reasons on the post why I upload this video. In that time, I just proposed if someone can offer us a very cheerful document that to show the life situations of overseas students, just like this, it would be great!
Another uploaded video post that I think is useful for our project is actually advertising for QQ (which is most famous social media tool in China, the importance is same as Facebook). Video document a truly story about our overseas students, I upload this due to it can conveys a strongly feeling that all the Chinese overseas students might have. Moreover, it is a good evidence to show how important that social media provides a connection between overseas students and others. It is also reveal a kind of positive meaning for our ongoing project. However, I met a little bit technologic trouble when I want to upload more video sources on to the blog. Which lead some videos eventually cannot appear.
Our FB needs followers, but some harsh situations limit our increased number, it seems necessary to positively call for more people to join us. One way I used is to write callout in both FB pages and my Sina micro blog (which as more popular social media platform in China, even fill in the gaps that Chinese internet users can not use Twitter in their area) I just talk it directly to gather my friends who can use FB account please support our pages. Luckily, we gather the power to win some people follower our pages, but we also realized it is not easy for our theme to grow more interaction between followers and us. More realistic bounties here so that eventually make us changed the way we are going.
In the following stage, we gradually changed our strategies to make our stronger. This is some thinking that I posted on the blog: http://raws.adc.rmit.edu.au/~s3260576/blog2/?p=295
We want to build a bridge, which can translate series information and unscramble different opinions between both sides.because there is alway showing difference when public think about an common issue. Group members and I start to collect and post all kinds of information that might useful for all the Chinese students lived in AU. To full use of different social media is the main way to ensure the information keep circulating. Such as grasp the news in Sina microblog first, then transmit it to the Tumblr blog. Something like this. As the result, our upper posts are all about these information.
This is my first time build public page and tries to attract people get interaction on it.
The result seems not successful; we met so many troubles during the period. We do not have specific division of labor, but START FROM SCRATH combined everyone’s efforts, Personally, we’ve got a nice communication between group members and I just tried hard to explore and collect the useful things for our project. And I feel that set up public pages is not easy as we see and we use it, furthermore, I have learned more knowledges that based on public social media, and obviously it is good for me to further close my major Media.