Because some of our teammates were not as informed about the project as Sara and I was. Both Sara and I were in charge of preparing the presentation while the rest presented – as we also wanted them to fulfill their participation needed to pass this course.
Anyhoos, here was Sara’s bit. She did the first part about the overall concept and idea of the project in detail.
Sara’s Part One
Our Participation project: Hidden Melbourne
Melbourne’s combination of aesthetics, amenities and resources has ranked it number one as ‘Most livable city in the world’ (The Economist) for the second year running.
So much of what makes Melbourne unique and beautiful lies Hidden in the maze of alleyways. Hidden Melbourne is a project designed to generate and feature a crowd-sourced archive of The hidden restaurants and food experiences of Melbourne. Be they the creamy perfect coffees, the amazing food, or just overall beautiful experience you receive at the restaurant from atmosphere or staff. Our service provides a community experience as it operates as both a platform for conversation (Face book, Twitter) and as a resource for Melbourne explorers and citizens.
Eventually we aim to only be the moderators to the websites, ensuring any images or locations posted contain all the correct information, and that no flaming of personal opinions happens. We plan to generate the interactive map over a period of 12 months.
The Interactive Map
The generation of a Crowd-sourced, Interactive Map will be created through the participation of the public, as they provide to our Twitter and Face book accounts the images, personal opinions, and location details. We will primarily be using ‘Google Maps’ – embedding the map with the interactive elements (Locations + Picture + Additional details). Once the project has been approved we will optimise the experience so that it can be viewed through mobile and desktop computers or phones.
But what is the incentive to garner participation:
The incentive can be separated into two parts.
To gather participation of those over the age of 18, Hidden Melbourne with sponsorship with Secret Stone Marlborough Sauvignon Blanc, will provide winners of the monthly competition will a case containing 6 bottles. The winner of the monthly competition will be of completed the following criteria;
That they must post a image (with location, and opinion of why the restaurant is worth entering and eating at, onto their the facebook or twitter pages). At the end of every month the 10 with the most comments will enter a draw to win.
Part two concerns the sponsorship of the Secret stone and the restaurants. The Hidden restaurants of Melbourne will be encouraged to participate and gather “likes” as the winners will get more publicity and advertising for their restaurant as it becomes known. The second aspect relates to the Secret Stone which as it is a New Zealand wine, are happy to participate as it will get more people familiar with the imported product and hopefully increase sales.
This is our final product: (image of google maps)
I did the second part of the presentation, which is meant to be 4 mins long! I focused on how and why we used the specific platforms we chosen and what we have learnt throughout our project.
Here it is! Karina, my teammate was meant to present my bit, so in other words, I call this “Karina’s part” while I was writing it up!
Karina’s Part Two:
In our Hidden Melbourne project, we chose 5 social media platforms including our ABC Pool site as well. These sites are used to inform our target publics of our hidden Melbourne project and gather people in to join and participate in it.
- ID Map Index
This is our ID map index. The 5 different social media platforms we have chosen are: our own webpage, facebook, twitter, google maps and our ABC pool. I will be explaining how each of our platforms are used in further detail in the next slides.
- ID Map
This is our ID map index. The arrows are feeds in this image. We only showed you the feeds in this image as all our platforms are linked to each other. Each platform has all the other 4 remaining links to the platform. We thought it might be clearer and simpler if we were to explain that and focus on the feeds.
(refer to image on ppt to explain the feeds – which platforms links to which platform)
- SLIDE- Our home page. (professional)
* Our home page is webpage we built from scratch. This is used as the main site where anyone can go wherever they needed to go just from this page.
* Our website has links to all our other social media platforms and our custom made google maps embedded in the website for others to see.
* The reason why we decided to create our own webpage was because the other sites like glossi and flavors.me restricted us to what and how we wanted to design our site. It was particularly impossible for us to embed our map there, so we created our own webpage.
* Furthermore, by creating a webpage for our project, we are able to showcase our expertise and knowledge in the online environment. It helps us show others what we can offer to possible employees or clients who might be interested in a project like ours.
- SLIDE – Twitter (intimate)
*We use twitter as one of our platform so that we are able to communicate with people who follows the account. – we can answer any questions they have with our project and or where the restaurants and food in the photos are located.
*We use Twitter as a more intimate and close space for us to interact more with our participants.
*We are able to tweet others, reply to tweets and retweet what others have written about our project to showcase that people are participating.
*with twitter, people will also able to upload their images, and add our hashtag #himelb if they want us to use their photos for our custom made map.
* Retweeting is important for us to do on our Twitter site because it helps us:
- connect with people
- helps break the ice: as it helps us get connected with people with a simple retweet of what they tweeted
- Build relationships
- give credit where it is due – which is part of our incentive
And most importantly, boost our searchability and online presence. By retweeting we increase our presence to other people and search engines as we are more connected and seen by others on other accounts.
*Our twitter account is also used to promote our website and our FB page where we aim to have all our contributions posted there.
- SLIDE – Facebook Page (intimate – professional level)
*Most people in our society is into Facebook nowadays. Despite differences with time and location, we can all keep in touch and share different information half way around the world anytime and anywhere.
*Similar to twitter, we use our Facebook page as a space for people to interact with us and post up their contributions to our project.
*Our facebook page will also act as a way to introduce who we are and what we do.
*It is one of our main social media platforms that people go to for more information about us. we decided on using our FB page because Facebook has a higher chance for us to be known by others as FB always shows up on search engines.
* it is also a good source to collect feedback on our project.
*Other than that, Facebook allows others and us to share our thoughts and dive deeper into our project while having all our information for others to read about in it.
- SLIDE – Google maps (professional)
*Our google maps is very important in our project. It is one of our main hub as well as our end result or destination for our project.
*We customized our own map and embedded and linked it to our other platforms to show others a map of all the places we recommend to go in Melbourne CBD.
*our map also shows the recommendations from others to other people and why they like it
*through our other social media platforms, we will be gathering the photos there and uploading it up here on our end result site for everyone to see and explore.
- SLIDE – ABC Pool (professional)
Our ABC Pool site is meant to be a place where people such as ABC employees and or potential clients to learn more about our project in detail. As our marketing strategy, contracts, links, ideas and more are posted in this space, people who have an interest in picking up our project or possibly using it will have the chance to do so through this space.
- SLIDE – Insights
- People only want to be involved when it is convenient or there is an incentive.
In today’s society everything is expected to be fast paced and at everyone’s fingertips. In terms of participatory media, people are only willing to participate when it is convenient enough that it can be done in seconds and not take up much time. For example, we realized that people are more willing to post up photos without a caption because it is convenient and very fast. However, if asked to provide details, even details like an exact address, it is seen to be too much hassle.
Another way to lure participants would be incentives. If it is not convenient – or in a lot of cases, even if it is – people want something in return. If they don’t get anything in return, why would anyone want to blindly participate in a project when it takes their time and energy and they don’t benefit?
- There is a lot of pre-production involved.
It is an unexpectedly huge part of participatory media to very carefully choose your target audience and make this extremely clear by then very carefully choosing the platforms that a project will span over. Moreover, once these things are chosen and implemented, even if they work hand in hand, the content and the concept must be appealing enough and unique yet convenient enough for participants to even consider taking time out of their day to participate. For example, the callout and concept must be very accurately worded to capture the attention and be inviting enough for your target audience. Not to mention what everyone wants these days is accessibility, so interlinking between platforms is important, because it is up to the group to promote the project in the most accessible and appealing way possible.
- Timing & time management – time is everything.
It can be the time gap where you engage with a participant. Waiting too long can reduce the percentage of the person replying. It can also affect the chance of the person being more interested in our project. And if there is an issue that is related to our project or whatever we are doing, e.g. latest TV show of delicious food in Melbourne (like Masterchef or Hell’s kitchen), it would be very effective as people will want to be a part of something as popular as that, thus, possibly joining us and our project.
- SLIDE – Thank you
That is all the time we have left today. Thank everyone for your time. Please visit any of our sites and participate in our project! Thank you.
So this is all for now. I hope I did not bombard you with my script. However, it looks like we have to cut it down! It definitely looks like it is going for more than 5 mins in total! Looks like 10 to be honest. Anyways, thanks for reading!
Have a great day! Or night, wherever you are!