Monthly Archives: August 2011

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Shaun Gladwell – New Media Art

With all of this talk of new media art in the annotated bibliography my immediate thoughts went out to the Shaun Gladwell exhibition that featured at ACMI throughout the months of June, July and August. Gladwell’s exhibition is dedicated solely to new media art, utilising cinematic devices to capture performative landscapes. Personally, I couldn’t get enough of this guy and saw the exhibition three times (it was also free). Each time I was continuously drawn to Gladwell’s opening display titled, Parallel Forces. This piece possessed four pairs of opposing screens positioned on the walls of the gallery. The large screens depicted individuals filming from helicopters, cars, motorbikes and skateboards. The screens create two perspectives for the viewer as they walk between them. Each screen forms as a mirror, reflecting the image presented upon the other.

My primary attraction was to Gladwell’s references to Ozploitation films through the presence of fast machines in a barren Australian outback. However, after reading Manovich’s article I reviewed this work as the physical embodiment of spatial montage, or perhaps, the split screen. The piece very much manipulates the concept of linear narrative in film as well as audience perspective, similarly to spatial montage. Through the presence of two screens the audience fluctuates between both, attempting to comprehend the meaning created through the juxtaposing images, making them actively involved in artwork. Additionally, the screens depict what can be inferred as “action sequences” however neither are ever expanded, they are both continuous and unresolved, contradicting the narrative structure of the classical Hollywood system that dominates our film industry. The artwork correlates to that of spatial montage by manipulating continuity narrative and enhancing audience active participation in film.

Annotated Bibliography

The relevance of the text…

Discusses the relevance of the text in relation to how it will inform the design and production of the hypertext essay.

This text aims to inform the design and production of the hypertext essay by familiarising students with new forms of writing through new technologies. Manovich’s text is concerned with how dense information surfaces can influence that of cinema, resulting in the development of spatial montage. Spatial montage will influence the design of the hypertext essay as it forms as a means of communicating information not only within the realm of the cinema, but also the internet. As previously stated in another blog entry of mine, spatial montage forms as a non-linear visual method of communication as opposed to one that is written. Whilst Manovich primarily speaks of spatial montage as a new narrative form in cinema, it is necessary to draw on how text and image also constitute as spatial montage within the internet. Once again, I draw on the artwork by Olia Lialina, My Boyfriend came back from war, that relies on the “multiple and simultaneously active icons and windows of GUI [to create] multiple and simultaneously active frames and hyperlinks in this web artwork” (Manovich 2001). Whilst our hypertext essay will not function as an artwork, it will still rely on spatial montage as a method of communicating the information accumulated from this annotated bibliography to the reader.

The process of uniting our group’s individual annotated bibliography responses will rely on HTML coding not only to construct and design the webpage that will bear this information, but also to create hyperlinks that will connect responses, much like the concept of spatial montage. However, given spatial montage’s affiliation with visual imagery the hypertext essay is likely to utilises visual modes of communication that will inform viewers of our findings. Moreover, Manovich outlines how spatial montage coincides with granularity, demonstrating how smaller parts of moving image can be cut into a number of different sections or shots. Similarly to our hypertext essay, we will cut different sections of our annotated bibliography responses and assemble these sections within our webpage to connect them together.

Annotated Bibliography

Full bibliographic citation of all references used…

Academic sources:

Bizzocchi, J 2009, “The Fragmented Frame: the Poetics of the Split-Screen”, Media-in-Transition 6 Conference – stone and papyrus, storage and transmission, Cambridge, pp. 1-18.

Hagener, M 2008, “The Aesthetics of Displays: How the Split Screen Remediates Other Media”, Refractory: Journal of Entertainment Media, vol. 14, viewed 25th August 2011, Refractory.

Manovich, L 2001, New Media from Borges to HTML, California, viewed 25th August 2011, <http://manovich.net/articles/>.

Manovich, L 2001, ‘Cinematic and Graphic: Cinegratography,’ in L Manovich, The Language of New Media, MIT Press, Cambridge, pp. 309-330.

Metz, C 1976, ‘The Fiction Film and Its Spectator: A Metapsychological Study’, New Literary History, vol. 8, no.1, pp. 75-105.

Wardrip-Fruin, N & Montfort, N (eds) 2003, Introduction to the New Media Reader, The MIT Press, United States of America.

Secondary sources:

Manovich, L 2003, About Lev Manovich, Lev Manovich, viewed 13th August 2011, <http://manovich.net/>.

Wikipedia 2011, Lev Manovich, Wikipedia, viewed 18th August 2011, <http://en.wikipedia.org/wiki/Lev_Manovich>.

Annotated Bibliography

New media…

Indicates what field(s) the text is situated within.

The title of Manovich’s article as well as his background in computer animating and programming indicates that the text is situated in the field of new media. Manovich outlines that “new media is the parallel tendencies in modern art and computing technology after the World War II” (2001). The concept of new media is undoubtedly broad but if we pay attention to the allocated chapter within Manovich’s text that concerns spatial montage we can infer that new media “is a mix between existing cultural conventions and the conventions of software” (Manovich 2003). As a cultural convention, the “popular press often refers to new media as the cultural objects that use digital computer technology for distribution and exhibition. Thus, Internet, Web sites, computer multimedia, computer games, CD-ROMs and DVD, Virtual Reality, and computer-generated special effects all fall under new media” (Wardrip-Fruin & Montfort eds 2003).

More specifically, it is necessary to acknowledge how new media and “new media technologies such as computer programming, graphical human-computer interface, hypertext, computer multimedia, networking” (Wardrip-Fruin & Montfort eds 2003) informs spatial montage in cinema. Spatial montage in the cinema is a form of new media that proves not only as an alternative narrative system but also as a device employed to remain up to date with the consistent trends occurring in other forms of new media.

References:

Manovich, L 2001, New Media from Borges to HTML, California, viewed 25th August 2011, <http://manovich.net/articles/>.

Wardrip-Fruin, N & Montfort, N (eds) 2003, Introduction to the New Media Reader, The MIT Press, United States of America.

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Wordle, a diverse Pokemon

     <a href="http://www.wordle.net/show/wrdl/3954593/wordle" 
          title="Wordle: wordle"><img
          src="http://www.wordle.net/thumb/wrdl/3954593/wordle"
          alt="Wordle: wordle"
          style="padding:4px;border:1px solid #ddd"></a>
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Hugh Davies continued…

Hypertext is a concept only 7 years old. For a reasonably young form of text it’s definitely taken off very well. This subject is concerned with different methods of writing in the network. Hypertext forms as one of those methods, a writing style that transforms the linear nature of text, possessing no centre and correlating to the nature of the internet itself, utilising a decentralised network system.

Hypertext challenges traditional modes of text that are static, stable truths, civilised and historical. Alternatively, hypertext transforms language and alters history and text authority by associating different authors’ texts with different ideas. Much like we juxtapose different shots against one another in cinema to construct meaning, hypertext works quite similarly. In terms of text, different ideas presented by writers can be affiliated with one another to create a whole new way of presenting an issue to the reader. Hyperlinking gives rise to different meanings that can be taken by texts. However, implications exist, particularly concerning the death of the author, hierarchy and marginality whilst giving rise to the birth of the reader. If the reader is given the power to interact and formulate their own interpretation of a specific text then authority essentially diminishes and the impressions of the reader become favoured. Hypertext formulates as borderless text, it isn’t singular and any book or article can be related to another in the realm of the internet.

Annotated Bibliography

Annotated Bibliography Index…

Throughout this annotated bibliography I have attempted to illustrate how Manovich’s text argues that spatial montage provides as a new form of narrative in cinema, derived from the dense information surfaces that contemporary society is subjected to. Additionally, his text emphasises that spatial montage forms as an alternative method of communicating a visual narrative not only in cinema, but also in the network through hyperlinks and HTML coding. Ultimately, this will assist in influencing the design and construction of a hypertext essay. Moreover, the annotated bibliography will primarily offer alternative perspectives on spatial montage in cinema, elucidating its importance in enhancing audience active participation in film whilst simultaneously revealing its position as a mode of the “cinema of attractions,” utilised to keep up with trends in new media.

Annotation 1: Provide background on Lev Manovich

Annotation 2: The field of the text

Annotation 3: Manovich’s main argument

Annotation 4: Spatial montage and Networked Media

Annotation 5: Limitations and strengths of the text

Annotation 6: Specific sentences that proved useful in understanding the text

Annotation 7: A personal viewpoint on the text

Annotation 8: Spatial montage as a method of informing the design and production of the hypertext essay

Annotation 9: Full list of references

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127 Hours of split screen.

 

It’s a rare occurrence that you find yourself watching a film only to be confronted by a split screen. Generally affiliated with scenes depicting a phone conversation, the last I saw of it was on The Brady Brunch back in 1974. Not really, I’ve actually seen it quite a bit and I enjoy the use of split screen as a convention but I just can’t say that I agree with Manovich’s arguments surrounding spatial montage as a new form of cinema. This is my attempt to revolt. Well, you can read more of my revolting in my annotated bibliography blogs but I just really have to bust out its use in 127 Hours.

Danny Boyle’s latest film 127 Hours revives the old split screen/spatial montage effect. Boyle takes this technique and styles it in such a way that it forms as a critic of the information overloaded society we find ourselves in today. The three split screens positioned within the entirety of the frame bare close resemblance to a comic layout, only the images move to the pulsating beat of the film’s adrenaline score. Coinciding with this beat are the edits between each shot throughout the opening scene. Each edit is brief, nothing is settled and the viewer is subjected to a number of images and colours that literally feel like they’re bouncing off one another. The consistent editing patterns generate an energetic rhythm, forming as a well constructed contrast to the events that follow within the film. These edits correlate to the beat of modern society, constantly on the move and constantly developing. The central character within the frame appears caught in between the bustling city. These frames form as references to the multiple graphic user interface windows we view on a daily basis on computers, videos games and television. The fact that we’re aware the character is driving away from the city to the desert exemplifies his desire to escape the highly dense information surfaces he finds himself accustomed to in the city. Moreover, they offer additional layers of meaning by being juxtaposed against one another. If it wasn’t for this split screen technique Boyle would not be able to as effectively communicate what has been stated above.

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This Is Your Life, Natalie Tran.

Behind Natelie Tran’s highly sexualised Youtube clips not only lies the message that sex sells, but also that being proactive in the realm of the network will undoubtably lead to success. Hugh mentioned Natelie in today’s tutorial as one of the many success stories you never really hear of thanks to Mark Zuckerberg. Kidding, two people in our class had heard of her, I just need to get out on the internet more.
Tran is a story of success given she jumped on Youtube before it caught on. Posting her first clip in 2006, she has had more than 350 millions views, 920,000 subscribers and made a healthy profit of $101,000. Tran’s videos owe their success primarily due to her wit and dry, sharp humour that most people could easily relate to. Her clips are not only humorous but have lead to Tran establishing a well developed network being scouted by The Lonely Planet, The 7pm Project, as well as Today Tonight. Natelie’s story goes to show how a few Youtube clips can catalyse success within the media industry, leading to jobs such as presenting and screen writing.

Annotated Bibliography

Manovich’s main argument…

Outlines the main argument presented by the author(s)

Manovich’s text surrounding the language of new cinema argues that individuals’ familiarity with dense information surfaces, particularly multiple graphic user interfaces on a computer will eventually result in a new form of multiple narrative cinema called spatial montage. Contemporary society’s adjustment and subjection to viewing multiple screens, as demonstrated through playing video games, watching televisions news reports and using computer desktops illustrates how we are now accustomed to “switching our attention rapidly from one program to another, from one set of windows and commands to another” (Manovich 2001). Manovich (2001) argues that by similarly incorporating multiple streams of audio visual information into cinema this may be more satisfying than the single stream of traditional cinema we’re witnessing today.

References:

Manovich, L 2001, ‘Cinematic and Graphic: Cinegratography,’ in L Manovich, The Language of New Media, MIT Press, Cambridge, pp. 309-330.