The first one is the three minutes one and the second one id the 30 seconds one mobile version.
For the first one, I’m overall satisfied with the production, it reflects most of our ideas and the rough concept of the story. We made pretty much all the sets, designed the arrangement of the forests.making a fine one is a lot harder than I thought because you need to generate many effects, sets, other avatars and many footage to articulate the story. We choose to make things out of the simple objects, and pick the most important pilot to shoot. The story is clear in a fairy tale format, two children going for an adventure and met a witch. The ending was the climax and unexpected. Although we did not provide much details for the story, I think it’s still easy to understand. Most of the things are original and our selling point is ordinary but surprised. We found some great sets for fantasy witch environment, which is very great. Likewise, some camera angles are very good like the spinning angles and bird view. The changing environment set also help a lot to make the creepy witch-like atmosphere.
The mobile version is a bit rough and abstract. Originally our idea was making it into the memories of witches with chanting and whispers. Now it becomes the unknown trip of the two children. I think the new one is more like a trailer, or a hook for the audience, what are the two children doing and where are they going. Since we edit it from the three minutes version, there is no extra shooting on it. Though, the voice-over and the soundscape for the whole is very good.