Blogs, Links, and Who Reads Them

"Weblogs are densely interlinked. This anchors blogs in the public arena as part of a communal discourse. Posts to a blog can be very short and unpretentious. The threshold for publishing a single post is very low. This allows single, small, insignificant ideas to be expressed and formulated. Sometimes these thoughts are left as they are. A paragraph is enough and sometimes no more is needed. Other times, the ideas grow. Someone links their site to the first post, comments on it, and a conversation grows forth. The initial post, or follow-ups, are linked to a website or a newspaper or something else. Links are like roots, tendrils, reaching out between fragments, creating a context for bits and pieces that at first glance may seem to be unconnected fragments."

Mortensen, Torill, and Walker, Jill (2002)