Postmodern discourse rejects most concepts that shape our existence: "a loss of faith in the rational, scientific, technological and political projects of the modern world" (Barker, 2003: 202).

Anyone can publish their own blogs: they are akin to an online printing press, with the author having "total editorial control" (Mortensen & Walker, 2002: 260). This is essentially a rejection of metanarratives. Weblog platforms allow for individuals to express anything they want. Their ideas of truth, opinions about current affairs, what means the most to them and what makes sense to them: it can all be written and posted in their blog.

This consistent challenge to metanarratives goes on every day, everywhere in the blogosphere. The "personal logic" that Mortensen and Walker identify (2002: 262) permeates the tone of blogs. Of course, the nuances and idiosyncrasies that personalise weblogs are among the most appealing aspects of them. Meanwhile, postmodernists rejoice: millions of authors simultaneously writing up their varying and conflicting opinions effectively destroy any surviving metanarratives.

"There is a quest for truth in blogging. But it is truth with a question mark. Truth here has become an amateur project, not an absolute value, sanctioned by higher authorities" (Lovink, 2008: 13)