Oops, we have yet another mistake in the celebrity obituaries announcements.
It was announced on the internet that Zach Braff, the goofy and funny actor from Scrubs and Garden State, had overdosed on pills and died in his house in Beverly Hills.
Rumours started to circulate on a “breaking news story” on Twitter.
But fear not, Braff is not dead.
Braff announced on his Facebook and Youtube that he was very much alive and kicking.
And, he’s definitely kept his sense of humour during the whole incident, complaining he didn’t get enough “likes” for his declaration he’s not dead on his Facebook status.
Where did it all start
The hoax all started with blogger Chris Laganella, who created a fake CNN site of Braff’s apparent death as a joke to fool his friends (all Scrubs fans) back in 2007.

Hmmm … the top headlines of Heath Ledger and Michelle William’s split should have given away the timeline.
Laganella said he just forgot to take the site down and had never meant for it to go public.
Let’s hope Laganella has now learnt that the internet is rather public.
Laganella, the forgetful blogger, apologised for scaring the public, upsetting Braff’s mother and to Braff himself.
Zach, sorry if you got offended by me posting a fake suicide about you on the internet … Also, sorry for upsetting your mother
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He wasn’t the only website with the hoax death announcement.
Why do all the celebrities seem to “die” in New Zealand?
Another website published that Braff had in fact died in New Zealand while on set filming a new movie.
That was the same story as Jeff Goldblum’s mock death a few months ago.
Maybe because Richard Wilkin’s gave the pranksters such a laugh on the morning show the first time, they thought they’d try a round two but only bothered to change the celebrity’s name with same location.
The business of bogus deaths announcements on the internet is an increasing trend as Braff joins an ever increasing list of celebrities prematurely mourned before their time.
We had Tom Cruise in New Zealand too, Tom Hanks also in New Zealand, Oprah Winfrey, Twilight’s Robert Pattinson and Charlie’s Angel Jacelyn Smith to name but a few.
Future of journalism
But what does it mean for the future of journalism when journalists are getting their stories from random blog posts and twitter updates?
Unfortunately, I think mistakes like this that attract world wide attention reflect badly on journalism as a whole.
Carrie Bickmore, from 7pm project on Channel 10, isn’t helping the credibility case of journalists when she announced that this news of Braff’s hoax death had upset her, as now she’s worried everything she reads on the internet might not be true.
Nice one Bickmore…
Is she actually a journalist though or a script reader?
I’m not sure about that one.
Looking at it another way, people could start turning back to newspapers as a reliable and trustworthy source of news.
I’m a big fan of newspapers, so the more of them the merrier I say.
News sites really need to make a huge effort to assure people of the authenticity of their information.
I think the future of journalism looks good as people will want to digest thier news from newsites with mastheads they trust and have a reputation for accuracy.
All that said, the fake death is the highest searched story in Google of the day.
So do you think credible journalism in the internet is doomed in the future?
Please feel free to leave your thoughts below.










