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Manovich (2004) states "3-D animation, composing, mapping, paint retouching; In commercial cinema, these radical new techniques are used mostly to solve technical problems whilst traditional cnematic language is preserved'. However is this all suddenly changing? One cinematic narrative form, CD-ROM-based games, is taking the world by storm.
Manovich (2004) discusses how 'in the late 1980's, Apple began to promote the concept of multimedia, and in 1991 it released QuickTime software to enable an ordinary personal computer to play movies. During the first few years the computer did not perform its new role very well. First, CD-ROMs could not hold anything close to the length of a standard theatrical film. Second, the computer could not smoothly play a movie larger than the size of a stamp. Finally, the movies had to be compressed, degrading their visual appearance (Manovich, 2004).
During this process, the designers of CD-ROMs were aware of the techniques of twentieth-century cinematography and film editing, but they had to adapt these techniques to hardware limitations (Manovich, 2004). As a result, the techniques of modern cinema and of nineteenth-century moving image presentations merged in a new hybrid language that can be called "cinegratography".
Since then, cinegratographic technology has made the seemingly impossible, possible. For example, CD-ROM designers have been able to advance from a slide-show format to the superimposition of small moving elements over static backgrounds and finally to full-frame moving images. If all this happened just over a couple of decades, it is exciting to think what other changes wait around the corner.
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