In Case You Get Lost:

  • index


  • map (getting around)


  • density


  • graffiti


  • capitalism


  • attention span


  • multiple streams at once


  • art


  • evolution


  • satisfying?


  • Sans Soleil


  • The Tracey Fragments


  • Run Lola Run


  • bibliography

  		•
    Space itself can become a commodity


    Space (or at least space that people look at) that doesn't advertise is wasted space. Everything from coffee cups in cafes, to t-shirts has advertising logos these days.

    If every small area of the screen can potentially contain a lucrative ad or a link to a page with one, this leaves no place for an aesthetics (sic) of emptiness and minimalism. Thus it is not surprising that the commercialised Web shares the same aesthetic of information density and competing signs and images that characterises visual culture in a capitalised society in general. (Manovich, pp.328)

    In a series of lengthy and in-depth academic dialogues, social theorists or 'cultural geographers' discuss the state of our society in relation to our spatial awareness and use of space.

    According to Lefebvre (1975, p.9), our need to utilise space for commercial purposes stems from the capitalist state. He says we live in a bureaucratic society of controlled consumption.

    Edward W. Soja expanded on this theory, saying that the state's instrumentalised 'spatial planning' (has) increasingly penetrated into the recursive practices of everyday life. (1989, p. 49)