As my mind is currently at a blank, trying to think about what to film for this week’s vlog assignment, I thought I’d jot down a few things about what makes a good vlog before attempting to translate that into a visual video medium.
1. An interesting subject. This was pretty much the first thing that sprang to mind. I mean, if you were going to do a 10 minute expository vlog on a piece of tissue paper, who’d want to watch that? Unless, you know… you found some way to draw visual/aural/thought-provoking semiotic connections between the tissue and farcical comedy, existentialism, the meaning of God or your own fascinating life. Actually, I am beginning to regret bagging out the tissue idea. I think it has potential. But the point is, a vlog has to be about something interesting enough to watch, in order to hold the viewer’s attention.
2. Awareness of audience. I think, just like a regular blog post, a vlogger needs to be aware of the fact that they have an audience. There is a huge difference between writing for yourself and writing for others, no matter which medium one is writing in. When writing solely for yourself, perhaps one might be inclined to be more raw and truthful as there is no fear of being judged. One might also be inclined to be more lazy. Who’s going to actually SEE the piece, right? However, when vlogging for an audience, the vlogger needs to keep in mind while making a vlog, that there needs to be some exposition at times, to give their readers/viewers some idea of what is actually going on. The presence of an audience also necessitates the presentation of information in a way that makes sense not only to the vlogger, but to everyone else.
3. Awareness of medium. In order to make a good vlog, the vlogger needs to be fully aware of the medium they are working with. There is a substantial difference between READING a blog and WATCHING a vlog. Personally, I feel that with reading, one feels inclined to be alot more literal, in order to adequately and efficiently present whatever it is that one is trying to say. Video, on the other hand, allows for a bit more abstraction and I feel more inclined to display information in a way that allows the viewer to take what they want the most out of it, and interpret it in their own way. Text posts usually require the reader to read the entire post, digesting every word so as to understand the full story. With video, very often, there might be things shown on screen along the peripheral of the actual subject matter – things in the background happening, that the viewer might or might not notice. It is likely that often, due to peripheral/background details, each viewer comes out of the vlog with a slightly different experience. Text and Video also both afford the writer different advantages to each medium, and writers need to discover these for themselves and apply them to their full potential.
4. Length and size. A blog post might ramble on for quite some time if the writer feels the need to, and this is all rather fine and dandy. However, with a vlog, long extended videos will take ages to download, and possibly cause the file to be of a ridiculous size. While there are many on the internet who are quite willing to wait hours and hours on end for a movie to be downloaded on Limewire or Kazaa (am in no way condoning piracy, and am merely stating the fact that it exists, if anyone from the Australian Film Commission or Australian Federation Against Copyright Theft is reading this!), the same cannot be said of most people who read blogs and vlogs, who have come to expect a certain sense of immediacy when it comes to the receipt of information.
5. Shots. One needs to keep in mind that in general, after exporting your video to Quicktime, reducing it to 320 x 240 pixels in size, and setting the resolution to medium-low, there will obviously be constraints on the style of filming as you are shooting your blog. Long shots in general won’t work too well, as the distance will make details incredibly difficult to decipher on screen. I reckon close-ups/mid-shots of a subject would work best in most cases.
6. Sound. While not always necessary, sound adds a whole new dimension to the visual aspect of a vlog. It can work if used effectively, though I find that occasionally, very badly added sound just detracts from the subject and makes me want to stop watching the video. Sound (especially speech) should be at least somewhat clear, otherwise, viewers will be spending all their time straining to hear what’s going on, and if they don’t succeed, they’ll probably give up on the vlog and move on.
7. Metadata. Accompanying metadata (images, text, other media forms) to contextualize the vlog can often be helpful. A good program to help add metadata to Quicktime is METADATA HOOTENANNY. The link can be found in Adrian’s blog HERE.
8. (N)etiquette. A vlog in either poster movie format, or a Quicktime video with a controller, should generally not be set to “auto-play”. For one, there might be other videos on the same page of the blog and playing all of them together would be a disaster (unless you were deliberately going for some wacky spatial montage). Also, it is common (n)etiquette to allow viewers the choice of choosing when to start the video, rather than forcing them to be confronted with it the minute they arrive at your page.
9. Spontaneity & Personality. I think that while most vlogs are somewhat pre-planned, there should nevertheless remain at least a small element of spontaneity and immediacy to the video – as if it were shot without having had everything planned from A-Z. Stuff that looks too highly plotted out can be just as entertaining, but personally, I would rather go watch a movie or short film. A vlog can be a voyeuristic peek into the life and mind of another human, and therefore, an element of reality (e.g. things happening naturally and spontaneously as they happen, like they would in real life) is often appreciated as opposed to something entirely scripted and contrived. Of course, there are exceptions to this, depending on what the vlogger is attempting to show and demonstrate, and I suppose I’m referring more to “diary-like” posts about the vlogger’s personal life. Nevertheless, no matter what the subject matter, I believe that what makes a vlog interesting is the vlogger’s own personality. This should be injected into every vlog, irregardless of subject matter, because even if it is a vlog on, for example, politics, it is the vlogger’s personality that makes it different from simply tuning in and watching the news on BBC or CNN.
10. Experimental Journey. I believe a good vlog is an experimental journey for both the vlogger and the viewer. A vlog should go SOMEWHERE, yet, the vlogger should feel free to experiment and develop their own style as they are working within their own personal space on the web. While the destination (subject matter) is often the point of the vlog in the first place, the journey to get there is often what makes the destination all the more interesting. Viewers visit vlogs and blogs wanting to be taken on this journey, and it’s up to the vlogger to dance them through it!