independia

Methodology for Mobeedia

by Jez @ 10:44 pm. Filed under Honours

Initially adopting a pure research methodology, collecting as much relevant literature as I can about mobile video production, implications and uses. Having established a theoretical context for my project, my research moves into an action research model, whereby I frame questions and problems based on the knowledge I have formed, and set about answering them by producing the project (ranging from videos to the website itself). This also involves the reflective element of my practice; despite limited participation by clients their needs will be met and feedback will be utilised.

The end result should be a collection of video objects designed for mobile, as well as technical and theoretical answers to questions I have developed along the way.

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More stuff to do

by Jez @ 6:29 pm. Filed under Honours

Now I’ve got to look at:

Narrowcasting – book on hold
Pierre Bourdieu – book on hold
Convergence Culture – on net and on hold
Peer2peer distribution
Passive vs Active audiences
The prosumer

Convergence:

Word has it that there will not be one black box through which all of our media is transmitted – this determinist perspective alludes to a focus on what Jenkins refers to as delivery technologies. his means I need to justify why I am producing video for mobile – i.e not because it will replace an existing technology. Its the idea of the home office, content on demand, full connectivity; being able to seek content that will be informative, answer questions, not merely occupy attention for the purposes of revenue.

Jenkins, Henry. “Convergence Culture: Where Old and New Media Collide.” NYU Press, 2006

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August 20, 2008

August 18, 2008

August 5, 2008

July 16, 2008

Abstracts back… Alright!

by Jez @ 12:16 pm. Filed under Honours

Abstract version 3.0

As the reach and accessibility of mobile communication technology increases – with the wide implementation of 3G cellular networks and a variety of handsets – the demand for rich content for portable devices will also rise. While there is already an array of video content tailored to mobile handsets and other portable devices, these are largely media objects which have been transposed from pre-existing mediums, in particular television. As a freelance mobile video content producer, I will be establishing a production practice around video content for the small screen, by defining what skill sets are required to produce media objects for the new medium. While this will inform my own work as a media practitioner, it will also be made accessible online for anyone wishing to pursue mobile video production, as a means of helping generate a deeper understanding of what is emerging as an entirely new medium.

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July 9, 2008

Digital Harbour – Mobile Publishing Seminar

by Jez @ 1:17 pm. Filed under Honours

Went to a very informative seminar last night at Digital Harbour in Docklands. 3 main speakers were Antony McGregor Dey (CEO, QMCodes) Alex Young, (Founder and CEO, Mostyle) and Gregan McMahon, Group Manager Product & Marketing, Sensis. The night was hosted by Amanda Gome, Publisher, SmartCompany. The speakers were some very well informed entrepreneurial cats, and it was great to have the focus on creation and publication of content, which is where its at for me.

While it was in some sense a pitching session for each speaker about what their company does, there was some seriously juicy information there, and what each group were presenting was very interesting. Gregan McMahon referenced some very inspiring predictions, such as mobile advertising revenue will triple in the next three years. Of course, advertising is not my subject of interest, however with the proliferation of ‘individualised’ targeted rich media, I can see a more worthwhile and sustainable model for advertisement.

Probably the most interesting point of discussion by Antony was his company’s ongoing implementation of QRCodes; scanable images that mobile handsets can intemperate and direct the user to more information/content. Call me a band wagoner, but this really looks like it could revolutionise media interactivity. A visual mass medium that people are actually seeking – sounds good to me. Also, Alex from Mostyle introduced his company which factilitates the building of .mobi websites, through user templates and Content Management Systems. Ahh yes, the future is bright.

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