Cameron’s feedback seems to suggest that I am now enquiring ‘What designers think about participation?’. Through the series of projects I have undertaken, I have interesting observations of different approaches to designing for audiences. I think his comment on ‘blurring’ the meaning of participation was apt. I agree that I would need to differentiate the different kinds of participation if I was to go out and talk about it to others.
Clean energy campaign
Some interesting things occured whilst working on this campaign with Greenpeace.
First, the ‘Stencil’ brief. During the tele-conferencing, it came down to the campaigner (sounded like an activist as well) believing that stencils really work. Her idea of using stencils to spray the pavements where ‘Key decision makers would see’ seemed so naive to me, and I commented on how this activism is rhetorical now, especially with companies like Nike are using it for their branding to talk ’street’.
16th July 2004, at BMW Edge, Fed Square
Character took place hosted by Stephen Banham, with Andrew Haig (oneplusoneequalsthree.com and post grad lecturer at Swinburne); Jeremy Wortsman (Is Not Magazine, publication designer and also from NY); Ian Dryden (worked on City of Melbourne signages) and Vincent Lazzara (Bluetorch, design branding company) as panelists.